Song wonsub (송원섭) – singer, musician, composer, songwriter, video blogger and ambassador of South Korean pop culture in post-Soviet countries. Cult rock singer Viktor Tsoi is a special figure for Song wonsub. The Korean singer always performs his songs in the original language, carefully pronouncing each sound. Our team honoured the singer’s special attitude and created a rebellious fashion look in Victor Tsoi’s style. We visualised his struggle with Soviet society and recreated the disobedient spirit of the rock legend. We reenvisioned the decadent atmosphere of the era using unexpectedly bright outfits from Ukrainian designers — to resist the gloom of today.
Art direction and retouch: Kara Grin
Styling: Svitlana Tarabanova
Photography: Daria Pohasii
Color correction: Artem Sakh
Camera: Danya Chorny
Hair styling: Iryna Kukhtina
Makeup: Anna Spyrko
Clothing: Overall.ua, Anastasiia Bratkova, TBD Clothes
Agency: Snakez Agency
Studio: f11